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Seller's Path

Start Your Listing Journey

Every client journey is different, but you don’t have to figure it out alone. PowerPaths give you step-by-step guidance for the moments that matter most, from launching a new listing to helping a first-time buyer. Each path combines clear instructions, proven tools, and marketing resources designed to make your job easier and your service exceptional. Wherever you are in the process, you’ll know exactly what to do, when to do it, and how to deliver the BHHS Georgia Properties standard of excellence.

Click below to choose your path and get started.

This is where your listing journey begins. In this chapter, we’ll help you set the stage for everything that follows. From preparing documents to planning marketing assets, this chapter ensures you start with confidence. Each step helps you organize, comply, and present the property in the best possible light. Whether it’s your first listing or your fiftieth, this preparation phase is what sets professionals apart.

Step 1: Download & Review Listing Checklist Step 2: Add Seller/update status to CRM Step 3: Gather Property Reports Step 4: Prepare Your Listing Agreement Step 5: Schedule a visit with seller Step 6: Order Listing Photos and Media Step 7: Download/Save Photos/Videos for Later Use Step 8: Upload Documents To DocuSign Step 9: Yard Signage & Lock Box Step 10: Add Listing to MLS via Ocusell Step 11: Buyer Match with Other BHHS Agents Step 12: Coming Soon Listing Announcement

Now that your listing is live, it’s time to build momentum. This chapter focuses on those early, high-impact marketing activities that grab attention, engage potential buyers, and reassure your seller that you’re working hard on their behalf. From digital ads to printed postcards, these steps help you tell the story of the home while keeping your client fully informed.

Step 1: Activate Seller Reports Step 2: Optimize Digital Ad Step 3: “Promote a New Listing” Playbook Step 4: Access Your New Listing Kit Step 5: Social Media Post Step 6: Printing and Distribution of Marketing Materials

Now that your listing is live and actively promoted, it’s time to focus on showing the home. This chapter in your listing journey is all about making a strong in-person impression—through open houses, signage, digital exposure, and thoughtful follow-up. These steps help attract potential buyers, gather valuable feedback, and keep your seller engaged and impressed. From the first directional sign to the final thank-you email, every interaction is an opportunity to showcase your professionalism and move closer to a sale.

Step 1: Schedule Your Open House in MLS Step 2: Prepare Open House Sign-In Tools Step 3: Directional Signs Step 4:Create Marketing Materials Step 5: Boost your Open House Exposure with AI Step 6: Add Open House Visitors to your CRM
Step 1: Upload Purchase Agreement and all other supporting documents found in Zipforms Step 2: Update MLS Status Step 3: Update Seller CRM Status
Step 1: Update MLS Status to Closed Step 2: Submit Final Closing Documents to Office Step 3: Announce to Neighbors with Postcard Step 4: Choose & Order Closing Gift Step 5: Request a Review or Testimonial Step 6: Update Seller CRM Status; enroll in post-close campaign

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