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Get Ready To List

Step 12: Coming Soon Listing Announcement

PLEASE NOTE: Make sure you’ve reviewed the MLS Coming Soon Rules before preparing or promoting any listing

Thinking of pre-marketing your listing? A "Coming Soon" campaign builds buzz, connects you with curious buyers, and can even attract new sellers. Just remember to follow MLS rules and the NAR Clear Cooperation policy.

Pro Tip

A great launch starts early - but strategy matters. Use the “Coming Soon” phase to build excitement while following MLS rules and timelines. Thoughtful timing and consistent messaging help you create buzz, stay compliant, and maximize impact the moment your listing goes live.

Recommended Tools & Resources
Training Box

Follow this guide to create and send a professional emails using company templates. Learn how to:
  • Access and select e-card templates
  • Populate listing details automatically from FMLS
  • Customize images, subject lines, and links
  • Preview, test, and send to your contact groups

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