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Luxury Seller's Path

Prepare For Your Luxury Listing Appointment

Set the stage for success before you even step through the door. From researching market trends and neighborhood insights to curating a tailored Luxury Collection presentation, preparation ensures you deliver a world-class experience from the very first meeting. Use this phase to refine your talking points, gather property details, and showcase the unmatched marketing power, global reach, and elevated service that define Berkshire Hathaway HomeServices Georgia Properties’ Luxury Collection.

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This is where your Luxury Collection property journey begins. In this phase, you’ll elevate your preparation to meet the expectations of discerning clients and exceptional properties. From refining your presentation and marketing materials to understanding the lifestyle story behind the home, every detail matters. This step ensures you walk into your appointment with confidence, ready to deliver a polished, concierge-level experience that reflects the prestige of the Berkshire Hathaway HomeServices Georgia Properties Luxury Collection brand.

Step 1: Set a Pre-Listing Luxury Marketing Strategist Consult Step 2: Review Luxury Marketing Capabilities Step 3: Request Luxury Collection LP Package Step 4: Prepare Luxury Digital Presentation BHHS Connect or Canva Step 5: Request a leave behind Luxury gift for your seller (candle)

This is where your listing journey begins. In this chapter, we’ll help you set the stage for everything that follows. From preparing documents to planning marketing assets, this chapter ensures you start with confidence. Each step helps you organize, comply, and present the property in the best possible light. Whether it’s your first listing or your fiftieth, this preparation phase is what sets professionals apart.

Step 1: Download & Review Listing Checklist Step 2: Add Seller/update status to CRM Step 3: Gather Property Reports Step 4: Prepare Your Listing Agreement Step 5: Schedule a visit with seller Step 6: Order Listing Photos and Media Step 7: Download/Save Photos/Videos for Later Use Step 8: Upload Documents To DocuSign Step 9: Yard Signage & Lock Box Step 10: Add Listing to MLS via Ocusell Step 11: Buyer Match with Other BHHS Agents

Luxury Collection provides a refined approach to selling your home through our specialized marketing strategy. Each listing is elevated with tailored branding, premium digital and print exposure, global syndication, and targeted outreach designed to attract qualified luxury buyers. From sophisticated presentation to strategic promotion, every detail is curated to maximize visibility, enhance perceived value, and position your property at the highest level of the market.

Step 1: Coming Soon Listing Announcement Step 2: Copywriting Step 3: New Listing Marketing Package Step 4: Media/Advertising Placement

Now that your Luxury Collection listing is live, it’s time to create impact. This phase focuses on high-visibility marketing efforts that capture attention, drive engagement, and reflect the prestige of the property. From elegant digital campaigns to premium print pieces and targeted outreach, each touchpoint reinforces the home’s unique story and your commitment to excellence. Every detail is designed to showcase the property with distinction while keeping your client confident and informed throughout the process.

Step 1: Activate Seller Reports

Step 2: Optimize Digital Ad

Step 3: “Promote a New Listing” Playbook

Step 4:Social Media Post

Step 5: Printing & Distribution of Marketing Materials

Now that your Luxury Collection listing is live and actively promoted, it’s time to shift focus to the next crucial phase—showing the home. This chapter in your listing journey is all about creating a lasting impression through every touchpoint: open houses, signage, digital exposure, and thoughtful follow-up.

Each element plays a vital role in drawing qualified buyers, capturing meaningful feedback, and keeping your seller both engaged and confident. From the first directional sign guiding guests to the property, to the final thank-you email after a private showing, every interaction is an opportunity to showcase the home’s story—and your commitment to excellence. Through attention to detail, elevated presentation, and seamless communication, you transform every showing into an experience worthy of the Luxury Collection standard.

Step 1: Schedule Your Open House in MLS Step 2: Prepare Open-House Sign-in Tools Step 3: Directional Signs Step 4: Create and Share Marketing Materials Step 5: Boost Your Open House Exposure with AI Step 6: Add Open house Visitors to Your CRM Step 7: Additional Digital and Print Exposure

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Listing Qualifications

  1. Metro Atlanta and urban markets Inside the Perimeter: Homes priced at $1.5 million and above.

  2. Suburban Metro Markets, North Georgia Mountains, Lakes, and Southern Crescent, markets Outside the Perimeter: Homes priced at $1,00000 and above, or representing the top 10% of the local market based on MLS data and area standards.

  3. Properties that fall just below these thresholds may be considered if they exhibit exceptional architectural design, craftsmanship, location, or lifestyle attributes consistent with the Luxury Collection brand. Questions? Contact LuxuryRedefined@BHHSGeorgia.com or 404-671-4195.

Listings not eligible for Luxury Collection marketing include:

  • Land/Lot- Includes non- Luxury Homes on acres/Land
  • Building Site/Tear down
  • Communities or Developments
  • Rentals/Commercial
**There may be exceptions made for unique properties. Contact LuxuryRedefined@BHHSGeorgia.com for inquiries.
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