Write and Negotiate the Offer
Step 1: Develop Offer Strategy
Preparing your offer strategy establishes realistic expectations and positions the buyer to succeed. A strategy based on real market data strengthens decision making and improves negotiation outcomes.
Pro Tip
Check absorption rate and days-on-market trends.
Recommended Tools & Resources
Create a CMA and review current competition and pricing trends.
Let the Listing Agent know you are planning to submit an offer and ask if there are any terms that are especially important to the seller.
Use office resources for additional pricing insight when needed.
Use PercyAI to do a quick BMA for the property
Training Box
- Use data, not opinions, to guide pricing.
- Review terms beyond price, including closing timelines and contingencies.
- Prepare buyers for negotiation scenarios.
- Align offer strength with buyer comfort level.
Training: RPR
Once you click the link and the page loads, click on “Create CMA” to get started.
Training: Using Percy AI for Power Valuations, Buyer Match and Quick BMA's
Daily Activity Plan
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Next: Prepare Offer Purchase and Sale agreement
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